overhype
verb[IorT]
(alsoover-hype)uk/ˌəʊ.vəˈhaɪp/us/ˌoʊ.vɚˈhaɪp/toadvertiseordiscusssomething innewspapers, ontelevision, etc. too much, so that itseemsbiggerorbetterthan it really is:
Hebelievesthethreathas been over-hyped and thatpeopleneed tocontinuewiththeirnormallives.
Ihateto overhype, so Irecommendyoutryit for yourself.
- In today'smediafrenzy, it'seasyto overhype a new show.
- From thestart, AI was overhyped as atechnologythat was about tochangetheworld.
- We mustn't overhype whatgeneticscan do,especiallyin theshortandmediumterm.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- superhype
- teaser
- telemarketing
- tie(something)in
- tout