own-label
adjective[before noun]
ukusMARKETING,COMMERCE
used todescribeaproductthat has thenameof thestorewhere youbuyit,ratherthan anameused by thecompanythat made it:
Invergordonsuppliesthesupermarketchainswithown-labelbrandsofwhisky.
own label
noun[C]
Ownlabelsaregenerally10 to 20%cheaperthanequivalentbrands.