secondary audience
noun[C]
MARKETINGukuspeoplewho are notlikelytobuyaproductbut caninfluencethedecisionsof those who will:
Theteachingstaffare thesecondaryaudiencewho mayrecommendthetextbooktotheirstudents.
peoplewho do notbuyanewspaperormagazinethemselves, butreadacopyafter thebuyerhasfinishedwith it