global strategy
noun
MANAGEMENTukus[C]
adetailedplanfor how abusinessorproductcan besuccessfulin allpartsof theworld:
Investment inEasternEurope'sretailgasolinemarketwaspartof the US group'sglobalstrategy.
adopt/develop/implementaglobalstrategy
[U]
theprocessofplanninghow abusinessorproductcan besuccessfularound theworld:
He isheadofglobalstrategyat Putnam Investments.