share of voice
noun[U]
MARKETINGukus(abbreviationSOV)thedegreeto whichpeopleseea company’sadvertisements, etc. in aparticularmarket,comparedto those ofcompetitors:
Even when we werelosingaudiences,ourshareofvoicewas still the mostpowerful.
| 单词 | share of voice |
| 释义 | share of voice noun[U] MARKETINGukus(abbreviationSOV)thedegreeto whichpeopleseea company’sadvertisements, etc. in aparticularmarket,comparedto those ofcompetitors: Even when we werelosingaudiences,ourshareofvoicewas still the mostpowerful. Examplesofshare of voiceshare of voice A good case can be made for a system based on ashareofvoice, which would be a more realistic and relevant measurement. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 But when it comes to cross-media ownership, over-dominantshareofvoicebecomes the issue—an issue which is social, economic and political. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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