gross rating point
noun[C]
MARKETINGukus(abbreviationGRP)ameasurementof how manypeopleseeanadvertisementover aparticularperiodoftime. It isequalto thepercentageof thetargetaudience(=peopletheadvertisementisdirectedto)whoseeitmultipliedby thenumberoftimesit isshown:
Agrossratingpointis ameasurementof how muchmediaexposureittakestoreachacertainnumberofhouseholdsthrough a givenmedia.