guerrilla marketing
noun[U]
uk/ɡəˌrɪl.ə ˈmɑː.kɪ.tɪŋ/us/ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/unusualmethodsof gettingattentionfor aproductorservice, usuallyonesthatcostlittlemoneyandinvolvegiving orshowingthings topeopleinpublicplaces:
游击式营销They are adesignstudioin Los Angelesspecializinginguerrillamarketing, using street-arttechniquestopromotebrands.他们是洛杉矶的一个设计工作室，专门从事游击营销，使用街头艺术技巧来推广品牌。
Uploading avideotoYouTubeis arelativelyinexpensiveformofguerrillamarketing.上传视频到 YouTube 是一种相对便宜的游击营销行为。
- Guerrillamarketingallowssmallercompanieswithlimitedadvertisingresourcesto take ontheirbiggercompetitorsand gettheirmessageout.
- Heleasedspacefor his DJacademy, and, after aspateofguerrillamarketing-flyers,posters, Craig's Listpostsand more -openedto a sold-outsemester.
- We will beengagedinguerrillamarketingat theconvention, havingourbrandambassadorsinteractwith conventiongoers.
- Thesefreewristbandsare a goodexampleofguerrillamarketing.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout