pass-along
noun
ukus[C]COMMERCE
→pass-through
pass-along
adjective[before noun]
ukusMARKETING
relatingtopeoplewho do notbuyanewspaperormagazinethemselves, butreadacopyafter thebuyerhasfinishedwith it:
pass-along audience/readershipTotalaudience- frompaidcirculation, pass-alongreadership, andonlinetraffic-grew15.3%.
MARKETING,INTERNET
relatingtopeoplewhosendemails,websiteinformation, etc. on to anotherperson:
Marketingvideosthatcontainhumourhave a highpass-alongrate, aspeopleforwardthelinktotheirfriends.