green marketing
noun[U]
MARKETING,ENVIRONMENTukus(alsoenvironmental marketing)theactivityoftryingtosellaproductor theproductsof aparticularcompanytoconsumersbyemphasizinghow theyprotecttheenvironment:
Greenmarketingandenvironmentallyconsciouscommunicationscanplayaroleinbuildingapositiveimageforyourcompany.