astroturfing
noun[U]
businessspecializeduk/ˈæs.trəʊ.tɜː.fɪŋ/us/ˈæs.troʊ.tɝː.fɪŋ/thepracticeof acompanycreatingpositivecommentsabouttheirproductorserviceorpayingfor them to bepublished, when theseappearto come fromordinarymembersof thepublic:
伪草根营销,伪草根舆论(一种带欺骗性质的营销手法,通过雇用写手在网络上大肆宣传旗下产品,试图营造普通消费者热爱某种产品的虚假印象)Heaccusedthecompanyofengagingin what he called amassivecampaignof "astroturfing" -plantingpositivecommentsabout aserviceonblogs.他指责这家公司一手制造了他称之为“伪草根舆论”的大型营销活动——在博客里植入对有关服务的正面评价。
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- customer relationship management
- detoxify
- dogfooding
- flyer
- freesheet
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout