perceived value
noun[U]
ukusMARKETING
thevalueof aproductbasedon how muchcustomerswantor need it,ratherthan onitsrealprice:
Sellingyourproductat ahigherpriceincreasestheperceivedvaluebecausepeopleassociatehighpriceswithquality.
perceived value pricing
amethodofpricingaproductbasedon how muchcustomersarewillingtopayfor itratherthan on how much itcoststoproduce