hit rate
noun[C]
ukusE-COMMERCE,MARKETING
thenumberofsalesof aproductcomparedto thenumberofpeoplewhovisitawebsitetolookat thatproduct, or to thenumberofphonecallsorsalesvisitsthat are made:
You maydecideonly to go withtradeswith ahitrateover 80%, or you maythinkoverallprofitabilityis mostimportant.
INTERNET,E-COMMERCE
thetotalnumberofvisitsto awebsitein aparticularperiod:
Although the site'shitrateis a goodsellingpoint, it doesn'ttellyou anything about thequalityof thesite.
See also
conversion rate