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单词 hype
释义
hype
noun[U]
informal
uk
/haɪp/us
/haɪp/
asituationin which something isadvertisedanddiscussedinnewspapers, ontelevision, etc. a lot inordertoattracteveryone'sinterest:
（新闻媒体的）大肆宣传，炒作
mediahype媒体炒作
There's been a lot of hypearound/surroundinghislatestfilm.围绕他的最新影片进行了大规模的宣传。
I've been put offreadingthebookby all the hype.所有的宣传炒作让我对这本书产生了反感。
Compare
ballyhooold-fashionedslang
SMART Vocabulary: related words and phrases
Advertising and marketing
  • ad
  • ad agency
  • adman
  • advert
  • advertise
  • cross-selling
  • customer relationship management
  • detoxify
  • dogfooding
  • flyer
  • o.n.o.
  • obo
  • off-brand
  • on-brand
  • overexpose
  • superhype
  • teaser
  • telemarketing
  • tie(something)in
  • tout
See more results »
hype
verb[Toften passive]
uk
/haɪp/us
/haɪp/
(alsohype up)
torepeatedlyadvertiseanddiscusssomething innewspapers, ontelevision, etc. inordertoattracteveryone'sinterest:
（通过新闻媒体）大肆宣传，炒作
It's being hypedasthemusicaleventof theyear.它正被炒作成年度音乐盛事。
SMART Vocabulary: related words and phrases
Advertising and marketing
  • ad
  • ad agency
  • adman
  • advert
  • advertise
  • cross-selling
  • customer relationship management
  • detoxify
  • dogfooding
  • flyer
  • o.n.o.
  • obo
  • off-brand
  • on-brand
  • overexpose
  • superhype
  • teaser
  • telemarketing
  • tie(something)in
  • tout
See more results »

Phrasal verb

hypesomeoneup
(Definition ofhypefrom theCambridge Advanced Learner's Dictionary & Thesaurus© Cambridge University Press)

hype| American Dictionary

hype
noun[U]
infml
us
/hɑɪp/
informationthat makes somethingseemveryimportantorexciting:
The big-name, big-money New Yorkartworldisfullof hype.
hype
verb[T]
infml
us
/ˈhɑɪp/
to make somethingseemmoreexcitingorimportantthan it is:
Nosportseventis more hyped than theSuperBowl.
(Definition ofhypefrom theCambridge Academic Content Dictionary© Cambridge University Press)

hype| Business English

hype
noun[U]
MARKETINGdisapproving
uk
/haɪp/us
advertising,newsreports, andpublicpraisefor a newproductorservice, which is used to makepeopleexcitedaboutbuyingortryingit:
marketing/advertising/mediahype
hype around/surrounding/about sthAfter thee-commerceexplosionand the hype around thebusiness-to-consumermodelcame thebusiness-to-businessmodel.
hype
verb
MARKETINGdisapproving
uk
/haɪp/us
(alsohype sth up)
toadvertiseorpraisesomething a lot innewspapers, ontelevision,online, etc. inorderto makepeopleexcitedabout it andwanttobuyortryit:
Over-enthusiasticfollowershyped thiscompanyto themoonand nowsalesarefailingtomatchthoseheadyexpectations.
Europewas hyped up as theplacetoinvestlastyear.

hyped

adjective
Next month'slaunchislikelyto be one of the most hypedeventsof theyear.
(Definition ofhypefrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofhype

hype
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply ' hyping up' or trumpeting the skill and virtuosity of the performer.
From theCambridge English Corpus
Such summits tend to be excessively hyped up – they produce high levels of expectation but furnish quite meagre results.
FromEuroparl Parallel Corpus - English
The hyping up of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
We are under no illusion about why the debate was hyped up, as it was before the holidays.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
A successful direct marketing campaign, hyped by over-bonusing, attracted a large number of new policyholders and an increasing flow of contributions from existing members.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The newspapers also bear a responsibility for hyping the scares.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keep hyping it up.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Spectators walking around in the streets are not necessarily causing an offence because they are encouraging themselves on and getting hyped up.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
There is a danger that the enterprise companies will become very much hyped by their considerable powers.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I regret that these modest restrictions seem to have been hyped up as being far more considerable than they are.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
He repeatedly highlights and hypes the punitive elements in a language that is liable to destroy any tentative steps towards a new sentencing climate.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Are the facts hyped up by those who oppose mink farming?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Are they genuine statistical forecasts about the economy, or are they hyped up by ministerial desire to look optimistic and sound encouraging?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The situation has been hyped up and it has had to contend with damaging speculation about what might be going on round the corner.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
If we can get that right without hyping the heat, rather than the light, so much the better.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/hype##
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更新时间：2025/2/5 18:02:14