personalization
noun[U]
(UKusuallypersonalisation)uk/ˌpɜː.sən.əl.aɪˈzeɪ.ʃən/us/ˌpɝː.sən.əl.aɪˈzeɪ.ʃən/theactofchanginganobjectoraddingto it so that it isobviousthat itbelongsto or comes from you:
There is atrendtowards the personalisationofcars.
Personalization foritemspurchasedisfree, and thecompanyoffersvolumediscountsfor mostweddingfavours.
theactof making somethingsuitablefor theneedsof aparticularperson:
There is afocuson the personalization ofservice, which isaimedtowardsbuildingtrustbetweencompaniesanditscustomers.
Manyconsumerslike the personalization ofprogrammingandadvertisingthatinteractiveTVallows.
computing,businessspecialized
on theinternet, theactofprovidingsearchresultsthat arebasedon theneedsorinterestsof theuser:
Personalizationlearnswhat you like fromyouractions; you are what youclickon and what youbuy.
Personalizationcookiesmay be used toremembertheinformationabout theuserwho hasvisitedawebsiteinorderto showrelevantcontentin thefuture.
disapproving
theactoftalkingabout someone'spersonalqualitiesinsteadofdiscussingthefactsin anargumentordiscussion:
Thedeeppersonalization ofpoliticsunderBillClintonreflectedadeliberateRepublicanstrategy.
Unique and unusual
- accidental
- alt-
- alternative
- be marked out assomethingidiom
- be one of a kindidiom
- guerrilla
- incongruous
- inimitable
- irreplaceable
- larger than lifeidiom
- quaintly
- quaintness
- quirkiness
- quirky
- random
- uniquely
- unmatchable
- unmatched
- unparalleled
- unrivalled
You can also find related words, phrases, and synonyms in the topics:
Internet, email and texting conventions
Advertising and marketing
Disapproving & criticizing