hyping
present participle ofhype
hype
verb[Toften passive]
uk/haɪp/us/haɪp/(alsohype up)torepeatedlyadvertiseanddiscusssomething innewspapers, ontelevision, etc. inordertoattracteveryone'sinterest:
It's being hypedasthemusicaleventof theyear.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- stunt
- superhype
- teaser
- telemarketing
- tie(something)in
Phrasal verb
hypesomeoneup
Examplesofhyping
hyping
In English, many past and present participles of verbs can be used as adjectives. Some of these examples may show the adjective use.
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply 'hypingup' or trumpeting the skill and virtuosity of the performer.
From theCambridge English Corpus
Thehypingup of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Those who arehypingthe shares may find that they were right and that the shares double or treble in value.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The newspapers also bear a responsibility forhypingthe scares.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keephypingit up.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
If we can get that right withouthypingthe heat, rather than the light, so much the better.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It was thehyping-up of the idea that there would be a risk that caused the problems.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Thehypingof military operations is unhelpful, and causes great anxiety to the families and frustration to the soldiers.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
What we find most difficult to accept is the sanctimonious self-congratulation and thehypingup of the extent of the increase in the money provided.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The press has been blamed forhypingup the whole matter.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It ishypingit up a bit and rather incredible to say that western democracy would be threatened if we had another 20,000 miners next year.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Is it not true that, while the public are aware of the present epidemic of food-related illnesses, the media have beenhypingit up far too much?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I feel that thehypingof the issue by both sides has not helped us in the bridging process; it has certainly not helped us politically.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
No one wants to hear another band memberhypinga new record.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.At the time, the band had beenhypingup their new-found raw and grungy sound.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.