House of Quality
noun[CorU]
MARKETINGukuspluralHouses of Quality(abbreviationHoQ)amethodused whendesigningandplanningnewproductsthatcollectsinformationabout whatcustomerswantand need from aproduct:
TheinitialstepsinformingtheHouseof Qualityincludedetermining,clarifying, andspecifyingthecustomers’needs.
Compare
Quality Function Deployment