return on marketing investment
noun[CorU]
ukus(abbreviationROMI)MARKETING,FINANCE,ACCOUNTING
theprofitfrom aparticularactivitycomparedwith theamountspentonmarketingit in aparticularperiod. Thisshowshoweffectivelythecompanyisspendingmoneyonmarketing:
We need tocutcostsandincreaseourreturnonmarketinginvestment.