reverse marketing
noun[U]
ukusMARKETING
activitiesto make iteasyforpeopletofindandchooseaparticularcompany'sproductsandservices, forexamplethroughgeneraladvertising,ratherthanmarketingto aparticulargroupofpossiblecustomers:
Thegoalofreversemarketingis tomarketaproductin a way that willcausetheconsumertoseekthefirmdoing themarketing.