IMC
noun[Uorplural]
ukusMARKETING
abbreviationforintegratedmarketingcommunications: a way ofcommunicatinginmarketingin which a company'ssalesstaff,advertising,website, etc. all give the samemessagesaboutitsproducts:
The IMCconceptrequiresall thepromotionaleffortsof acompanyto becoordinated, so that thecustomergets aconsistentpicture.