PIMS
noun[S]
MARKETINGtrademarkukusabbreviation forProfit Impact of Marketing Strategy: aresearchservicein the US thatstudiesdifferentindustriestofindout whichtypesofbusinessplansmakecompaniesin eachindustrysuccessful:
Using the PIMSdatabase, theymeasuredtheperformanceofalmost200businessunitsover an eight-yearperiod.