industrial marketing
noun[U]
COMMERCEukustradeinproductsandservicesbetweencompanies,especiallythose that are used inmanufacturing:
In someindustrialmarketingsituations,suppliersworkwithbuyingorganisationstosolvetechnicalproblems,knowingthat to do soplacesthem in astrongnegotiatingposition.
Compare
consumer marketing