play on/uponsomething
phrasal verbwithplayverbuk/pleɪ/us/pleɪ/
If youplayon/upon someone'sfeelings, youencourageand makeunfairuse of thesefeelingsinorderto give yourself anadvantage:
Ihatemarketingstrategiesthatplayon people'sfearsandprejudices.
Affecting and influencing
- across-the-board
- affect
- applicability
- be/fall undersomeone'sinfluence/spellidiom
- bear
- bear onsomething
- carry
- colour
- inspiration
- instrumental
- interinfluence
- involve
- jerk
- pen
- shape
- spill over
- start(something)off
- tastemaker
- tell againstsomeone/something
- thought leadership