indirect advertising
noun[U]
ukusMARKETING
formsofadvertisingother than innewspapersandmagazines, etc., forexampleusing aproductin atelevisionshow, giving aproductaway forfree, orsponsoringeventsoractivities(=payingfor them):
Indirectadvertisingservesas apowerfultoolformaintainingaproductbrandidentity.
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direct advertising