indirect channel
noun[C]
ukusCOMMERCE
a way ofsellinggoodsin which they are notsolddirectlytocustomers, but, forexample, to awholesaler(= acompanythatbuysgoodsinlargequantitiesfromproducersandsellsthem tostores):
Thecompanywill useindirectchannels,ratherthanitsownsalesforce, tomarkettheproducts.