| 单词 | conjoint analysis |
| 释义 | conjoint analysis noun[CorU] MARKETINGukusa way offindingout whichparticularcombinationoffeatures, forexampleof aproductor aservice, is moreimportantto someone than othercombinations: Conjointanalysisisbasedon thefactthat therelativevalueofattributesconsideredjointlycan bebettermeasuredthan when they areconsideredinisolation. Examplesofconjoint analysisconjoint analysis The company provides survey software tools specializing inconjointanalysis. From Wikipedia  This example is from Wikipedia and may be reused under a CC BY-SA license.It has been used in product positioning, but there are some who raise problems with this application ofconjointanalysis(see disadvantages). From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Market research rules of thumb apply with regard to statistical sample size and accuracy when designingconjointanalysisinterviews. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.The objective ofconjointanalysisis to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.One such method isconjointanalysisand another is choice modelling. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Originally choice-basedconjointanalysiswas unable to provide individual level utilities as it aggregated choices across a market. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Alternatively,conjointanalysis(a ranking of users' preferences which can then be statistically analysed) may be used. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Multidimensional scaling, discriminant analysis, factor analysis andconjointanalysisare mathematical techniques used to determine the most relevant characteristics (called dimensions or factors) upon which positions should be based. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Putting price values to these drivers can be done in multiple ways- focus groups,conjointanalysis, advanced analytics on sales data, or precious old pricing analyst's experience. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Demographic studies, customer segmentation,conjointanalysisand other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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