point of action
noun[C]
ukuspluralpoints of action(abbreviationPOA)MARKETING
atimewhen you aresellingsomething, or when acustomervisitsawebsite, when thecustomerisaskedtoreactto something or tochooseor do something:
Online, giveyourcustomerstherelevantinformationaboutproductguaranteesat thepointofaction.