interactive marketing
noun[U]
MARKETING,E-COMMERCEukusamethodofmarketingusing theinternet, where thecustomerisshownproductsthat they may like tobuy, forexamplebasedonproductsthey haveboughtorlookedat before, orbasedon theinternetsearchthey have made:
Interactivemarketinguses apersonalizedapproachwhich makes eachwebsiteviewerfeelthey are inclosecontactwith thewebsiteowner.