in-pack promotion
noun
MARKETINGukus(alsoin-pack premium)[CorU]
a way ofmarketinga newproductorincreasingsalesof anexistingproductbyincludingitfreewith anotherproduct:
In-packpromotionsare just one of the manypromotionaltechniquesavailableto today'smarketer.
[C]
afreeproductthat isincludedwith anotherproduct