positioning
noun[U]
uk/pəˈzɪʃənɪŋ/us(alsoproduct positioning)MARKETING
the way thatcustomersthinkabout, or the way that acompanywantscustomerstothinkabout, aproductinrelationtosimilarproductsor tocompetitors'products:
Positioninghelpsmarketerscreateanimageoftheirbrand.