bookbuilding
noun[U]
FINANCE,STOCK MARKET(alsobook building)uk/ˈbʊkˌbɪldɪŋ/usaprocessin whichfinancialadvisersaskimportantinvestorshow manysharesthey mightbuyand at whatpriceinordertodecidethepriceat which toselltheshares:
AftercompletingitsbookbuildingexerciseBSkyB said it wouldissue19m newsharesat £8.25 each.