audience flow
noun[U]
MARKETING,COMMUNICATIONSukusthe way thatpeoplewillcontinuetowatchorlistenfrom oneprogrammeto the next:
Audienceflowmeansthat if thelead-inshow has abigrating, itconfersanadvantageon thefollowingshow.
thenumbersofpeoplethatstoporstartwatchingorlisteningduring thetimethat aprogrammeis beingbroadcast