selling concept
noun
MARKETINGukus(alsosales concept)[C]
anideaabout how tosellaproduct:
Thesellingconceptwas tochangethewindowdisplayeveryweek.
[S]
theideathat acompanyshouldselltheproductsthat they have alreadyproducedratherthancreatingandsellingnewproductsthatcustomersmightwant
Compare
the marketing concept
the production concept