knocking copy
noun[U]
MARKETINGUKinformalukusMARKETING
advertisingthatcriticizesanothercompanyoritsproductsorservices
| 单词 | knocking copy |
| 释义 | knocking copy noun[U] MARKETINGUKinformalukusMARKETING advertisingthatcriticizesanothercompanyoritsproductsorservices Examplesofknocking copyknocking copy There is always a nice balance between telling ourselves unpalatable facts and giving our competitors "knockingcopy". From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 We heard a lot ofknockingcopyand negative criticism, without any sense of what he might actually believe in. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 They were asking advertisers to obey the rule of the advertising profession that there shall be no "knockingcopy," as it is called. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 To see great companies slanging each other inknockingcopyis quite disgraceful. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Given that the advertising industry is becoming better and better at producingknockingcopy, "advance" would be an inappropriate word. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 One does wonder where thisknockingcopycomes from. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Some of the most damaging party political material that is put out by a council might beknockingcopythat is directed to another party. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 I mention it only to call attention again to the fact that this industry provides too much "knockingcopy". From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Despite some of theknockingcopythat we have seen in the media, the programme is doing relatively well compared with previous programmes. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 I am concerned about some of theknockingcopythat has been doing the rounds on the viability of direct broadcasting by satellite. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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