last-mover advantage
noun[SorU]
ukusMARKETING
theadvantagethat acompanyhas when it is the last tointroducea newproduct,service, ortechnology, because it canlearnfromdevelopmentsthat have takenplace, or from whatothershave done:
They tookadvantageof ever-acceleratingadvancesintechnologytocapturewhat is called the last-moveradvantage.
Compare
first-mover advantage
second-mover advantage