concept testing
noun[U]
ukusMARKETING
theprocessofaskingagroupofpeoplefortheiropinionabout a newproductoradvertisement:
Concepttestingis anessentialpartof theproductdevelopmentprocess.
See also
focus group
单词 | concept testing |
释义 | concept testing noun[U] ukusMARKETING theprocessofaskingagroupofpeoplefortheiropinionabout a newproductoradvertisement: Concepttestingis anessentialpartof theproductdevelopmentprocess. See also focus group Examplesofconcept testingconcept testing The concept generation portions ofconcepttestinghave been predominantly qualitative. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This technology is very effective in brand development, product optimization andconcepttesting. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These problems ofconcepttestinghave been identified in business and marketing journals. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Moreover, traditionalconcepttestingmethods have failed to accurately quantify the relationships between consumer response to concepts and consumer choice of existing products which compete in the same consumer market. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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