long run
noun[S]
ukus(alsolong term)alongperiodoftime:
We areoptimisticabout thelongterm.
a long run of sthThere areimbalancesinourexpansionthat couldbringthelongrunofstronggrowthandlowinflationto aclose.
for the long runThecompanysacrificedprofitsin theshorttermtowincustomersfor thelongrun.
in/over the long run
over alongperiodinto thefuture:
In thelongrun, thisstrategycan only make theeconomymoreefficient.