ABC1
noun[C]
ukusMARKETING
in the UK, aconsumerfrom one of the threehighersocialandeconomicgroups, which consist ofpeoplewho have moreeducationand better-paidjobsthan those in othergroups:
TheadvertisingcampaigntargetsABC1s.
ABC1 reader/audience/consumerThisnewspaperhas thehighestproportionof ABC1readers.
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