marketing environment
noun[C]
MARKETINGukuseverything that acompanymustconsiderwhen it isdevelopingnewproductsanddecidinghow topresentthem tocustomers, forexamplehow muchpeoplewill bewillingtospend, whether othercompaniesaresellingthe sameproduct, etc.:
Themarketingenvironmentisexpectedto show someimprovement.