market penetration
noun[U]
COMMERCE,MARKETINGukusthedegreeto which aproductorbrandisbought, used, orknownby aparticulargroupofcustomers:
enhance/gain/increase market penetrationWegainedmarketpenetrationbut itremainsverylowat 0.56%.
high/small/significant market penetrationSmallnewspapershave ahighermarketpenetrationthan mostlargerpapers.
aprocessin which aproductorbrandbecomesbought, used, orknownby more and morepeople:
Thecorporatefitnessmarketrepresentsanexcellentopportunityforcontinuedmarketpenetration.
Selling in the Netherlands is the firstpriorityforourEuropeanmarketpenetrationstrategy.