market-penetration pricing
noun[U]
COMMERCE,MARKETINGukusthepracticeofofferingaproductorserviceat alowpriceinordertosellmore thancompetitorsdo, and topersuadecustomerstokeepusing it:
On theinternet, somecompanieshave taken market-penetrationpricingto anextremeby giving awaytheirservices.