market positioning
noun[U]
MARKETING,COMMERCEukustheparticulargroupofcustomersthat acompanyhas, or that aproductisaimedat, or thetypeofbusinessthat acompanydoes, inrelationto othercompaniesorproducts:
OurNorthAmericanbusinessperformedstronglyin thequarteras aresultofourmarketpositioning.
Weattributethelocalinterestintourismto goodpromotionaltoolsandmarketpositioning.