proactive marketing
noun[U]
ukusMARKETING
themethodofmarketinggoodsandservicesin which youadvertisewhen and where youknowthatcustomersmight belookingfor thetypeofgoods, etc. that yousell:
Atypeofproactivemarketinginvolvesdeliveringyourmarketingmessagewhen, forexample, aprospectivecustomercarriesout arelevantinternetsearch.
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reactive marketing