macroenvironment
noun[C,usually singular]
MARKETING,WORKPLACEuk/ˈmækrəʊɪnˌvaɪrənmənt/usthesocial,political,economic, etc.conditionsthataffectaparticularindustryorbusiness:
Bearing inmindthecyclicalaspectsof the macroenvironment, it iscriticalto take along-termviewofeconomicforces.
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microenvironment