sales orientation
noun[S]
MARKETING,MANAGEMENTukusif acompanyhas asalesorientation, it puts most ofitseffortsintocreatingstrongsellingmethods,ratherthan intoproductdevelopmentorfindingout aboutcustomerneeds:
Afterincreasingefficiencies inmanufactureorprocessing, this is theperiodin which asalesorientationdominatesthefirm.