macromarketing
noun[U]
MARKETINGuk/ˈmækrəʊˌmɑːkɪtɪŋ/usthestudyof howgoodsandservicesareproduced,advertised, andsoldin acountryorarea, and how thisaffectsor isaffectedbypolitical,social, andeconomicconditionsin thearea:
Iattendedaconferenceon macromarketing.