product concept
noun
MARKETINGukus[C]
anideafor a newproduct:
Once agreatnewproductconceptisbornin thelab, makesurethat theproductisrelevantto thecustomertargetmarket.
[U](alsothe product concept)
thebeliefthat a goodproductwillsellwithout the need for muchadvertisingormarketing