low profile
noun[S]
ukusthefactofactivitiesorbehaviournotattractingmuchattentionorinterestfrom thepublic,newspapers,television, etc.:
Despite arelativelylowprofile, thebusinesshasgreatpotentialforgrowth.
have/keep/maintain a low profileThesenatorwaskeepingalowprofileyesterday.
low-profile
adjective
Their low-profileapproachtosellingcontrastssharplywith the moreaggressivetacticsemployedbytheircompetitors.
Compare
high-profile