loyalty bonus
noun[C]
HR,COMMERCE,MARKETINGukusarewardsuch asmoneyorpointsthat acustomeroremployeeis given for beingloyal:
Thefirmisofferingtopayher aloyaltybonusof £250,000 if shestayswith thecompanyuntil 2012.
Manycreditcardprovidersnowoffertheircustomersloyaltybonuses.