product innovation
noun
ukus[U]PRODUCTION
theprocessofdesigningnewproductsor makingimprovementstoexistingones:
Ascompetitionincreases, so does the need forresourcestoinvestinproductinnovationandclevermarketing.
[C]COMMERCE
a newproduct, or animprovementto anexistingone:
Thisimpressiveproductinnovationlooksset tobecomethesuccessstoryof thedecade.