product life cycle
noun[S]
MARKETING,COMMERCEukus(alsoproduct cycle,product's life cycle);(abbreviationplc)thestagesin aparticularproduct'sexistence:introduction,growthorincreasingsales,maturity(=slowor noincreaseinsales), anddeclineorreductioninsales:
Bycontrollingthepresentation,appearance, andpriceof theproduct, thecompanycanmaximizesalesat everystepof the product'slifecycle.